Online Marketing Workshop Descriptions

A Couple of Chicks Workshops and Keynote Presentations are customized to your organization based on your time allocation and budget. We will work with you to provide content in a relevant and engaging way to ensure your attendees walk away with actionable items and new perspectives about marketing on the Web.

A Couple of Chicks Sample Keynote and Workshop Presentations Include:

Social Media
Title: Google'd Yourself Lately?
Time: 1 hr

Session Description
On the Internet - Content is King. The more content, stories, images, videos, news, articles etc. implanted into the online "Ecosystem" the better your website's distribution and the more traffic to your website. This interactive session will look at how PR/Communications efforts are more important than ever as marketers deal with the new "Word of Mouse" where consumers are in control. Learn tactics in managing your brand and personal Online Reputation - and why it is important! We will demystify the Why? and How? of Social Media with a non-intimidating and fun look at some of the hottest Social Networking tools and the new "demographics" of the Social Media world and show you how to get started.

Online Marketing: Beyond the Website
Title: So you have a Website - Now What?
Time: 1 hr.

Session Description:
Paid Search Marketing (buying positioning in Search Engines - Yes it is that simple!) and other Online Marketing Tactics will be discussed to help you grow your Online reach and bring targeted customers back to your website to transact.

Social Media Marketing: Getting Started
Title: What's all the fuss about Twitter and Facebook?
Time: 1 hr

Session Description:
A step into the world of Social Networking. Do you need to start "Tweeting"?

How can LinkedIn be used for recruitment and building your personal network? Do I really need to know what everyone is doing all the time? Who has time for all of this anyway? PLUS tips for getting started!

Half and Full Day Workshops:

Topics include: Web Strategy Development, SEO, Web Usability, Measuring ROI, Paid Search Marketing, Social Media Marketing and Live Website Clinic with the Chicks!
Title: The World Wide Web: Opening the doors to a World Wide Marketplace.
Time: Between 3-5 hours depending on full and half day session requirements.

Session Description:
This interactive session will outline recent online marketing trends and statistics around the growth of the Internet as a key Sales, Marketing and Communications tool - and what to expect as the Web evolves further from Websites to Search Engines - into Social Networking and beyond. What does this mean to your business? How do you sort through all of the Online Clutter, and what do you REALLY need to know to succeed online?

Sample Session Agenda:
Part One: Getting found Online: Why is my company not #1 in the
Search Engines?
Consumers are now "Living" online with media consumption shifting from TV/Print and Radio to include Online channels for news, product reviews/testimonials and purchases, social networking and beyond. How must your online brand and your marketing efforts shift for these consumers? Learn tactics and best practices to ensure that your Website can be found by your target consumers - and will engage them to BUY.

Part Two: Google'd Yourself Lately? Online PR + Web Analytics
(Bringing measurability to Web Marketing)
On the Internet - Content is King. The more content, stories, images, videos, news, articles etc. implanted into the online "Ecosystem" the better your brand's distribution. PR/Communications efforts are more important than ever as Brands deal with the new "Word of Mouse" where consumers are in control. Learn tactics in managing your brand and personal online reputation - and why it is important!

Bringing it all together - A review of Google Analytics will illustrate how a FREE tracking/analytics tool can allow you to accurately measure all of your online marketing/communications efforts like no other marketing medium.

BREAK: Some time to "Diagnose" your website with the Chicks!

or Live Website Clinic

Part 3: So you have a Website - Now What?
Paid Search Marketing (buying positioning in Search Engines - Yes it is that simple!) and other Online Marketing Tactics will be discussed to help you grow your Online reach and bring targeted customers back to your website to transact.

Part 4: What's all the fuss about Twitter and Facebook?
A step into the world of Social Networking. Do you need to start "Tweeting"? How can LinkedIn be used for recruitment and building your personal network? Do I really need to know what everyone is doing all the time? Who has time for all of this anyway?

We will discuss the Why? and How? of Social Media wtih a non- intimidating and fun look at some of the hottest Social Networking tools and the new "demographics" of the Social Media world.

Now What?
Top 10 Takeaways from the Chicks

Lively Q & A time with the Chicks