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A Couple of Chicks e-Marketing Brings Proven Online Marketing Solutions to Caribbean Travel Professionals Written by Sandi Currie on September 2, 2008
Declining Airlift, Global Recession, Energy Prices and Nervous Consumers make it more necessary than ever to embrace Internet Marketing. The Online Revealed Internet Marketing Conference for Tourism provides real life case studies and a straight forward “how to” approach to reaching active consumers online.
September 3, 2008 -- The Puerto Rico Tourism Co. is leading the way in hiking its marketing budget by $12.3 million in an effort to positively impact the coming winter tourist travel season. Other Caribbean islands will no doubt follow suit as declining airlift, global recession, energy prices and nervous consumers are impacting 2009 marketing plans for all the Caribbean islands.
The innovative Online Revealed brings its unique workshop based agenda to Puerto Rico this September to help Caribbean tourism professionals learn how to win more of their fair share dollars from an active global community that are still researching and buying travel online. The event, being held this September 17-19 at the Caribe Hilton in San Juan will bring clarity to marketing online and give attendees with actionable steps to improve web traffic and sales.
According to PhocusWright over 42% of traveller's research and book travel online and this trend only continues to rise â€" despite economic fluctuations. Organizations who have invested time and dollars into effective are winning market share, even in tougher economic conditions. Active consumers are still researching and buying traffic, but differently than they did in the past.
"We realize that marketers are often put in an intimidating position when asked about the effectiveness of their websites or how they spend their online marketing dollars in general," says Patricia Brusha, Co-Founder of A Couple of Chicks e-Marketing, producer of the event and conference Co-chair. "Too often conference content is only trends and high level speakers, where we provide attendees the opportunity to connect one on one with e-marketing experts so that they can walk away from the conference with solutions and an action plan."
In addition to practical how to workshops, each attending organization will have the opportunity to connect with experts one on one about Web strategy development, website search engine optimization, search marketing pay per click advertising, techniques for building an effective website, how to use social media for and more.
Over the two day conference, six interactive workshops, two panel discussions, three keynote addresses, a B2B Expo with a one on one consultation with the experts, and a number of social networking events will be available for attendees to share in all the newest and most effective strategies to market tourism online.
Online Revealed Caribbean comes to Puerto Rico this September 17-19, 2008 with the support of Caribbean tourism industry professionals from DondeEs.com, RST Destination Management, the Caribe Hilton, the Caribbean Consulting Company, the Puerto Rico Convention Bureau and more.
Registration is filling fast for the only Internet Marketing Conference remaining in the 2008 Calendar year for the Caribbean tourism community. Register at www.onlinerevealedcaribbean.com for $399 inclusive of all events running over the two day Conference.
About Online Revealed Caribbean
Online Revealed has been successful in creating uniquely Canadian content for over 700 industry professionals over the past three years. The Caribbean tourism region is also a unique market with different opportunities and unique challenges. Produced by , and with a mission to bring hands-on learning and practical applications to tourism professionals, Online Revealed Caribbean has a mandate to assist the Caribbean tourism operators be successful in what has become a worldwide and ever changing marketplace. Show your support of this important initiative by becoming an official sponsor of Online Revealed Caribbean Conference.
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